Profile
More than 15 years across technology and financial media, spanning executive, corporate, brand and crisis communications. I build and lead communications functions across Australia, New Zealand, the United States, India and Singapore - setting regional strategy, coaching executives and running distributed teams across time zones. Launching companies into new markets, guiding them through IPOs and investor programs, and protecting reputation through security incidents and sensitive executive issues. Began as a technology and financial journalist.
Selected experience
Corporate communications and investor relations consultancy for tech companies bridging Australia and global markets. Led Zoho comms across India, Singapore and the US and built its global analyst program. Directed crisis and issues management for high-profile founders. Partnered with Airtasker through its ASX IPO, and with SILK Laser from listing to its ~A$180m Wesfarmers takeover. Multi-year adviser to Spriggy.
Owned business and financial media strategy across key markets, including public-earnings messaging. Number-two comms leader globally, with country leads reporting in. Supported the trans-Tasman relisting to an Australia-first structure.
Built Xero's US comms function from scratch against a well-known incumbent. Ran executive profiling with the C-suite as regular contributors to Forbes, Fortune, TechCrunch and Inc. Led global security-issues and crisis communications.
Built tech and business coverage from a standing start into one of Australia's most-read business titles, leading four journalists. Broke market-defining stories and was an early chronicler of Xero's rise. Bylined as Alex Heber.
Expertise
Ventures
Co-founder, Attributer - bootstrapped marketing-attribution SaaS grown to multi-million-dollar ARR, now led by my co-founder.
Education